Insights

This can create movements with public impact, improve media reportage with statistical foundations, create a market for abatement solutions at the institutional level and bring public spotlight to generate political buy-in and policy goodwill

Collaboration with competence with a base layer of compassion might be the only way that we can collectively breathe easy.

The solutions have to be viable, decentralised and scientific but for them to be truly sustainable they have to be economically viable for the farmer and markets where they engage.